Mr. Robot — Delete Your Debt Campaign.
My Role On The Project
Lead Producer. Copywriter. Project Manager.
The idea.
To promote the premiere of USA Network’s new show Mr. Robot, ISL created a massive, first of its kind campaign. The goal was to have the activation be the living manifestation of Mr. Robot and the fsociety hackers — highlighting one of the show’s main pillars, debt deletion. To do this, we built a real-world hacker lair and created a three day live-stream event on Twitch, the largest social gaming platform in the world, where we planned a "digital corporate takedown" and deleted over $100,000 of people's debt in real time.
The project won some awards:
