The SELFIE Mirror
My Role On The Project
Concept Creator. Product Manager. Copywriter.
Meet SELFIE, the magical mirror that automatically takes your picture, e-mails you the branded photo, and prompts you to share it on social media. Oh, and it’s about 7 feet tall, and features a professional-grade dSLR.
The entire world knows about the term #selfie. It's a word that has skyrocketed to fame since early 2013, and has since been added into the Oxford dictionary. We took it upon ourselves to create a unique machine that facilitates your selfie-taking needs in an easy, fun, user friendly way. Keeping brands, venues, and events in mind, SELFIE serves as a mechanism for enhancing engagement and brand interaction in an extremely visible, shareable, unique way.
The SELFIE is currently being showcased at Facebook’s Menlo Park HQ, as well as Media Center in NYC, and has been deployed at dozens of events all over the US — most recently backstage at the Tony Awards and The Today Show.
With thousands of photos taken and millions of impressions, SELFIE has become a go-to product for the biggest brands in the world to generate magical moments for their audiences.
The SELFIE mirror we built for Courtyard by Marriott. This mirror was built into a traveling pod that hit up 11 different events around the country including ComicCon, PAX, and the NFL draft.
SELFIE mirror built and deployed in the Lands End Pop-Up in NYC. After a photo was taken a coupon was dispensed for discounts in store.
Jim Parson's using SELFIE backstage at the Today Show